SUPERFRONT is proud to announce the opening of its new gallery space in West Hollywood, California. Located at the Pacific Design Center (PDC), SUPERFRONT LA occupies a renovated 3,000 square foot suite in the “Blue Whale”, the largest building in the Cesar Pelli-designed complex of Design Centers. The gallery will be open to the public from 1PM to 5PM, Monday through Friday…… SUPERFRONT LA launches September 18 with the opening of “Perry Hall: Painting, Time and Material Intelligence.” Perry Hall, a multi-disciplinary artist experimenting with analog materials to produce surprising results, shows work made of paint and sound. The results are exhibited as both physical paintings and filmic works that Hall refers to as “sound drawings.” Hall’s work has been shown in solo exhibition at the Williams College Museum of Art and internationally. The exhibit will be pared with a panel featuring architecture and media theorists from the Los Angeles area…… Subsequent exhibitions will focus on young architects testing the traditional definition of architectural practice, innovative ideas around informal housing, and emerging practices exploring the concept of performance architecture.